Trojan is one of the most recognizable brands in the Church & Dwight portfolio. But advertising condoms comes with a long list of rules about what you can say and show. So we found playful ways around them, launching products through ideas like “& Chill,” “Vibration Sampling,” and “The Wrap Album.”
During the pandemic, people were having less sex. Not exactly great news for Trojan. So we leaned into the cultural shorthand for hooking up: Netflix & Chill.
The result was “&Chill”, a feature-length film written and scored, made entirely of credits so nothing on screen would distract from the real action.
The campaign generated 32MM impressions. In a declining category, it helped drive an 8% increase in total Trojan sales. (2020)
If you have forty-nine minutes, watch the film.
CCO: Matt Hassell Art Director: Glen D’Souza
Recognition
The Clios - Silver (2020)
The One Show - Merit (2021)
Applied Arts - Inclusion (2021)
AToMiC Awards - Gold, Silver (2021)
Marketing Awards - Bronze (2021)
Trojan is best known for condoms, so launching its vibrating massager The Duet, built for dual pleasure, meant introducing the brand to a whole new category. The problem? You can’t exactly hand out samples.
So we created Vibration Sampling: vibrating transit shelters that let people literally feel the product’s sensations with a push of the poster. Each shelter was strategically placed near retailers like Shoppers Drug Mart so people could feel it and then pick one up nearby. (2024)
Head of Creative: Glen D’Souza CD: Axel Tagg Art Director: Amyna Jiwani Copywriter: Morgan Wroot
When Snoop Dogg released Missionary, the album artwork looked a lot like Trojan’s iconic condom wrapper. So we created The Wrap Album, a custom vinyl sleeve designed like Trojan packaging to “protect” your records. Conceived and produced in just a couple of weeks, it was released to fans on Instagram. Fast, timely, and very Trojan. (2024)
Head of Creative: Glen D’Souza CD: Axel Tagg Art Director: Amyna Jiwani Copywriter: Mariia Kul
Recognition
Applied Arts - Inclusion x2 (2025)