I’m drawn to ideas that feel impossible until they aren’t.

I started my career as an Art Director in the early 2000s (please don’t do the math). Since then, I’ve worked across nearly every category, partnering with people who care about the work as much as I do. Along the way, I’ve picked up both international and local awards and served on several juries.

I’ve built a billboard made entirely from living bacteria, filmed the Mexican Federales raiding a house for a Canadian production, and helped create a 25-pound newspaper to honour the 4,000 Missing and Murdered Indigenous Women and Girls across Canada with the cover stories they never received.

I’ve always believed in helping amplify voices and perspectives that deserve to be heard. In 2020, I wrote We Need More Diverse Legends, calling for greater representation in Canada’s Marketing Hall of Legends. The following year, changes were introduced to the program. A small but meaningful reminder that ideas that feel impossible aren’t always, and that when we use our voices, change can follow.

That same belief has shaped how I lead.

Most recently, I served as Head of Creative at Forsman & Bodenfors Canada, where I led the agency’s creative output and its transition to 72andSunny Toronto.